BlueStarPromoteNZ

Below are some examples of sucessful briefs we have delivered on in the past year...

 

Inspire and engage the younger rugby audience.

NZ Rugby Case Study image 1NZ Rugby Case Study image 2

Rugger Figurine
BRIEF

A product the All Blacks family could use to inspire and engage with the younger rugby audience.

Has to be small, tactile and relate to the age group, an easy giveaway.

SOLUTION

A rugby figurine recognisable to the kids, it’s fun, tactile and small.

We can also build the family using other characters from the TV program and comic books.

PRODUCTION
  • Drawings provided by the client
  • 3D image produced by the factory and signed off by the client with changes
  • Wax model handmade and signed off. Full production samples made
  • Production
OUTCOME

The next step is adding to the Rugger family with a new figurine.

We have worked with Callum for a number of years now, for both sourcing our promotional product but also offering us viable ideas for more complex, one-off campaigns. Some of our requests have been 'outside the box', including an Inflatable rugby slide, inflatable kicking and passing booth, Rugger figurines and printed decals. But this has never phased Callum. I have found his service and commitment second to none .

I have no problem recommending his service and expertise to our business units, and our partner programme, Velocity Brand Management.

Peter Harold Player Development & Resource Manager, New Zealand Rugby

Celebrate, lasting and functional Hell Pizza giveaway!

Hell Pizza Case Study image 1Hell Pizza Case Study image 2

Hell 20th Anniversary Playing Cards
Brief

A product used by Hell Pizza to celebrate their 20th Anniversary. A product which can also be used to celebrate Hell Pizza’s previous advertising achievements, especially the more provocative campaigns.

Solution

Playing cards, they’re tactile with great brand area. Highly usable, a product people are happy to own and a great vehicle to convey the Hell Pizza advertising story. A giveaway that customers will definitely keep.

Production
  • Creative designed by Inject Design
  • Ideas for how the design can work on the product supplied by Promote
  • Samples provided to Inject and Hell Pizza
  • Production
Outcome

Hugely successful 20th Anniversary campaign with the biggest turnover weeks in Hell Pizza history.

Hell Pizza was delighted with the outcome of the gifts. We were very impressed with the service from Callum and the quick speed of delivery. Hell Pizza wanted a perfect gift to celebrate 20 years of Hell and Callum produced it!

Jason Buckley Marketing Manager

A unique medal for an iconic Wellington event.

Around The Bays image 1Around The Bays image 2

New medals for Cigna Round The Bays
Brief

To create a new and desirable medal given out to half marathon finishers. The medal needed to look cool and different from the standard participation medal while still having the main design aspects that were already in place. To fit within budget and be delivered within eight weeks. Set deadline.

Solution

Custom die-cast medals with three dimensional design on front and engraving on the back. Complete with printed ribbon for suspending around participants necks.

Production
  • Drawings provided by the client
  • 3D image produced by the factory and signed off by the client with changes
  • Full preproduction sample in seven days
  • Delivery under budget and eight days early
Outcome

W""Working with Blue Star Promote on the half marathon medals for Cigna Round the Bays was a great project. They listened to our requirements, offered a cost effective solution, and together we created a great product that we are really proud of."

Naomie Lye Marketing Executive

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