We were was asked to supply a new sports-related range for New Zealand Football specifically looking at injury prevention in conjunction with their sponsor ACC and their SportSmart brand. Particular attention was paid to the quality, durability and effectiveness of each product and how it helps injury prevention. The second challenge was giving each of the the brands sufficient exposure as well as a suitable canvas to showcase their particular brands. A sports-specific range was then developed and the products are used all over New Zealand with other national associations now rolling out their own branded ranges.
