Cure Kids raise funding to enable high-impact, New Zealand-based medical research to help save, extend and improve the lives of children diagnosed with serious life-impacting and life-limiting health conditions. With Cure Kids’ vision being healthier children, with brighter futures, they think that protecting our beautiful country plays a pretty crucial role in that. This meant discontinuing previously used foam and plastic masks. This time was also a little different with Covid-19 and masks being required to be worn in schools, so a quickly executed pivot by Blue Star Promote meant developing and sourcing Red Nose masks.
Cure Kids launched a toolkit to help supporters quickly and easily spread the word to their colleagues and customers. The masks were kids-sized and PMS-matched. As the masks were pleated careful consideration had to be taken on where to print the nose so that it didn’t distort into an oval. Overall Cure Kids were extremely pleased with the outcome for a campaign that had more than just logistical challenges.
