The primary objective was a nationwide campaign to promote ABB’s FIA Formula E World Championship in conjunction with ABB’s Race to Zero via their Channel Partners. ABB were offering a grand prize giveaway of a trip for two to ABB Formula E 2023 and had existing merchandise supplied by their Global Head Office.
ABB needed to create a buzz and draw attention to their promotion to be able to facilitate instant spot prizes in their Channel Partners stores. The prize wheels were proudly New Zealand designed and manufactured from the lowest-emission fiberboard product on the global market. At the prize wheels end of life they can re-skinned or the vinyl and bolt removed and the wheel can be composted.
