Fisher & Paykel were looking to create a new, unique but understated range for their global collection that would align with their core range.
They did not want anything that could be purchased off the shelf in New Zealand. It had to have a high perceived value and precise branding. It was to be attractive to both men and women in many different countries, from all walks of life. They also wanted us to deliver these goods to six different countries. The initial range of eight items was presented to Fisher & Paykel on time and on budget. The range has been such a success that four more items has been added and repeated. The reception at trade fairs all over the world has been extremely positive.
