Mico approached us looking for some guidance around how to take their range of clothing into a more contemporary but still practical direction. They wanted a range that trades people would really like to wear. The client had some design ideas and a new brand to launch the range. They wanted some different options on branding and a challenge to make the garments more user- friendly for plumbers. They did not want anything off-the-shelf, so the range was to be designed and produced from scratch. The final range of 6 items provided the client with a unique range of winter garments that were both beautifully designed but also extremely practical. The client was especially pleased with the attention to detail that made the range a “must have” for all discerning tradies.
